A Television Special sponsored through a grant from the National Cancer Institute.
more infoThe Great American Smokeout Offers An Opportunity To Stamp Out Smoking And Prolong Your Life
BY THE NATIONAL CANCER INSTITUTE
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You may think we are not confronted with as many cigarette and smoking messages these days as we were in the 1960s and 1970s before cigarette advertising was banned over the airwaves. In one sense, that is correct. We will never see cigarette ads broadcast during the big game or while watching our favorite television drama or comedy. Yet, the stench of smoking is still in the air, thanks to subtle "smoking is cool" messages that are transmitted during concerts, sporting events, in the entertainment media and through other activities sponsored by tobacco companies that have perfected these clever new approaches to getting their brand names before the eyes and minds of many African Americans, including our youth. Quite simply, smoking remains a serious problem in the African American community and a lot of the trouble can be attributed to the continued "seepage" of smoking glorification media messages into African American culture.
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Produced specifically for African-American audiences, each audio-brochure is divided into introduction, symptoms, diagnosis, treatment, and resources.
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